Judging by my irl conversations, I'm going to be blathering regularly about Alex, aka my Alex ereader by Spring Design, which I got in April. So here's an introduction.
The Alex has dual e-ink and LCD screens, so it is like a Nook with a driver's license. At $400, it costs more than superficially comparable ereaders, but has much greater flexibility in its functions. You can surf web check email, watch video, and add whatever 3rd party android apps you please. Smart phones are phones "et al"; the Alex is an ereader "et al". If you want an ereader and either don't have a smartphone (or find functions of a smartphone indispensable), then Alex is worth the extra cost.
For me the two deal breakers were: a no-glare screen for reading (knocks out sony), and ability to check out overdrive library books (knocks out kindle and some others). Having 3rd party apps is a perk, but a nice one! Especially the Knitting Stash app by Underhill Labs.
Regarding overdrive library ebooks, you do have to transfer the ebooks via your computer because Overdrive does not as yet support mobile devices for download. But when I'm browsing for books in a digital library, I'd prefer to have a full-sized keyboard anyway, and transferring files to Alex is not tedious.
More feedback on Alex (by me and others) is at mobileread.com.
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